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Selling Sucks is a great book that takes the confrontation and manipulative "sales techniques" out of selling. Based on the premise that customers already want to buy but most sales people cause distrust, confusion and disconnects, the book shows you how to effectively build relationships where customers buy because you've developed trust, desire and comfort in the decision they are making.
One of the things that I liked about this book was the lack of warmed over ideas that have been presented a million times in every way possible. Rumbauskas brings fresh ideas, new applications and updated processes that work in today's competitive market.
Whether you are a seasoned veteran or fresh out of the gate this book has much to offer . . . maybe even more so if you've been in the sales game for more than a few years.
I found this book insightful, refreshing and a great addition to my library.
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