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First of all, cold calling is dead. It has been for years, but sales managers keep watchng Glengarry Glen Ross and remind their sales people to ABC, Always Be Closing and then they tell them to start dialing for dollars. It is an insane waste of money in the business world today.
Never Cold Call again shows you how to use current lead automation processes to get leads coming in to you proactively while demonstrating the very best ways of turning prospects into buyers.
One of the best things about the book is the discusson on systems and the way the systems are developed for you in the book. Just like a pilot's checklist, this book will provide you with the exact templates and strategies that you can use now to increase your effectiveness.
I also loved the idea so well articulated in this book that eludes so many salespeople and sales managers. "Sales quotas are designed to be met in an eight hour five day work week. If you are working more than eight hours a week to meet your quota, something is wrong with your system."
This book dispells many traditonal sales myths while providing systematic techniques for sales success in the new economy.
This is a must read for salespeople and especially sales managers.
To learn more about Never Cold Call Again, Click Here
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