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Whether you are a marketer that wants to sell more or a consumer that wants to understand why you buy, this is the book for you.
I was worried at first that this book might be another one of those "psycho-advertising" books that just repackage Maslow's hierarchy or Jung's Archetypes but nothing could be further from the truth. This is a breakthrough exploration of the cultural imprints that govern our buying decisions. This work is new, fresh and very timely.
Rapaille begins his work by studying the work of Scientist Henri Laborit and carrying his work related to learning and emotion forward into advertising today. Rapaille demonstrates very clearly how cultural imprints guide our most base impressions, ideas and ideals around products we purchase. His case studies with the largest companies in the world quickly validate the information that he shares in the book.
The author lays out a five step process for eliciting imprints while clearly and convincingly demonstrating the translation of our imprints into codes that anyone can use in their ability to persuade, sell or market their goods.
This book is a must read for anyone serious about sales, marketing or advertising. In addition, I really enjoyed Rapaille's exploration of the brain and how it processes imprints and codes in relationship to buying.
To learn more about The Culture Code, Click Here
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