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One Powerful Book - This should be on the desk of every Entrepreneur, Manager, and CEO
I liked this book for a number of reasons not the least of which was the way that Deutschman broke down psychological principles and complex social theories into chunks that anyone can use. This books is powerful because it is simple, reinforces the main point, the three R's of change.
Relate, Repeat, Reframe
Those three keys to change will be meaningless outside the context of the book, but they are very powerful principles that Deutschman brings into clear focus for your business and your life. One of the things that really brought this book home for me was the examples that he chose as the models for how the change process works, they were unexpected yet very relevant.
If you've ever wondered how to create real change in your organization or even to achieve a goal like weightloss (as the author did) this book shows you a clear path to success based on sound psychology and solid thinking.
If you've ever set goals you didn't reach or have any significant dream or desire to change something in your life or your business, this book is a handbook that you'll use over and over again. I'm buying it for everyone on my team and in my personal mastermind group.
To learn more about Change or Die, Click Here
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