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Small Book Enormous Lesson!
Kenny Rogers in his famous song The Gambler said "You gotta know when to hold 'em, know when to fold 'em, know when to walk away and know when to run."
Seth tells you how to know when do do each.
Seth Godin clearly demonstrates why many times quitting is the smartest thing you can do for your business or for your career, but it is only true if you are stuck in a cul de sac, not in a dip. Big results happen in dips. And, creating a dip behind you can make competing with you very difficult and not enticing.
In addition to talking about The Dip, Seth demonstrates why superstar thinking is important, why it is sometimes important that you offend people and make yourself stand out. He says that the worst thing you learned in school is to be a well rounded student. Superstars are intensely focused in one specific area. You don't care that your accountant is a good driver or a good golfer, you care that she is masterful at doing your taxes.
The book is a very fast read but the lessons are to be studied again and again. And, as you begin realizing where your dip is, Seth outlines the steps you can take to get the results you really desire for your business, for your career, or for your life.
A lot of people will think that this is a book all about quitting from the title, but in fact, it is a book about the actions to take when you feel like quitting . . . and knowing when you are stuck in a cul de sac and need to quit to get ahead.
Seth is the master of observing what is happening in businesses and culture and giving them names. But he is even more masterful at giving those identified challenges powerful solutions. The dip is no exception.
To learn more about The Dip, Click Here
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