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Recommended Resources

In this section, you'll find strongly recommended resources for improving the outcomes of your persuasion efforts. You'll have access to tools and information which can improve your knowledge, your expert status, and which will make your business much more profitable. 

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My Favorite Persuasion Books of All Time
My Favorite Persuasion DVD's
Selling Sucks
Media Resources
FreeAgent Go 160
Rules for Renegades
The Ultimate Sales Machine
Snapping
Selling to Big Companies
Resistance to Persuasion
Business Class
Freakonomics
Never Cold Call Again
Quantum Success
The Culture Code
What Sticks
Mind Your X's and Y's
Covert Persuasion
Get Out of Your Own Way
Busting Loose from the Money Game
Made to Stick
Change or Die
Think Two Products Ahead
Creating a Million Dollar Sales System
The Four Hour WorkWeek
The Dip
Simpleology: The Simple Science of Getting What You Want
Blink
  • Bonuses  ( 4 items )

    This section includes links to interviews and other resources which you will find valuable. I'll add on more items over time, so check back periodically.

Recommended Resources

My Favorite Persuasion Books of All Time

The Psychology of Influence  Robert Cialdini

How to Persuade People Who Don't Want to Be Persuaded  Joel Bauer

Think Two Products Ahead   Ben Mack

The Psychology of Persuasion  Kevin Hogan

Covert Persuasion    Kevin Hogan

Persuasion: The Art of Getting What You Want    Dave Lakhani

Coercion    Douglass Rushkoff

Resistance and Persuasion  Eric Knowles

Propaganda    Edward Bernays

The Power of Persuasion: How We Are Bought and Sold    Robert Levine

Why We Buy     Paco Underhill

Brainwashing    Kathleen Taylor

Power and Influence  Robert Dilenschneider

The Persuasion Handbook   James Price Dillard

The Art of Storytelling  John Walsh

Narrative Impact: Social and Cognitive Functions    Melanie Green

Persuasion Engineering  Richard Brandler

Persuasion: Theory and Research  Daniel O'Keefe

Persuasion in Society   Herbert Simons

The True Believer  Eric Hoffer

Secrets of Online Persuasion  John-Paul Micek

The Elements of Persuasion  Robert Dickman/Richard Maxwell

Virtual Persuasion: The Role of Images in Advertising  Paul Messaris

Thank You For Arguing   Jay Heinrichs